Visual color is closely related to perceptions. Consumer perception or purchase decision is made even prior to tasting food.

In food, the effect of color is very important to determine various effects, such as:

The raw ingredients included into the finished product.

The changes to its shelf life or changes related to certain processing.

The consistency of the materials used.

If the final product meets the established internal quality standards.

Colors are added to food to offset color loss due to light, air, extreme temperatures, storage and moisture. Others use artificial colors to mask natural variations in color or enhance naturally occurring color. Artificial colors provide identity to the product, protect flavors and vitamins from damage, or are used for decorative purposes. Many studies have emphasized the relation of color to the flavor detection threshold, with the sweetness or salinity sensations, with the susceptibility and preference for products.

Proquimac Color SL specializes in manufacturing dyes and aluminium lakes pigments used in the Food, Beverage and Nutrition industry. This company focuses on supplying natural colours, synthetic dyes and blends, and aluminium lakes for use in fruit and cream fillings, margarine, wine, bread products, chewing gum and more. Proquimac Color SL also provides customized pigments for the petfood industry.